June 30^th was Mashable’s international social media day. Celebrated internationally with events taking place in cities across the world, the day is a chance to celebrate the rise of social media and network with other online aficionados.

The Toronto event happened at the Tattoo Rock Parlor and featured talks from Casie Stewert, Rob Kozinets and Michael O’Connor Clarke. But I wasn’t in Toronto – I was lucky enough to be spending time in Greece, and so I attended Social Media Day in Athens!

Despite nearby riots the day before, the event went ahead as planned. It was a lively, interactive session with a speaker who presented a case study for Algida Ice Cream. They used Twitter and Facebook to promote a contest and saw some excellent results. The audience weren’t shy about speaking up if they had questions or observations.

There was also time to network. Language proved to be a bit of a barrier – although I can speak Greek it’s much trickier when formal business language is being used. However, the impression I went away with is that they face the same challenges with social media as we do here, and there are clear parallels between how businesses are using social media to promote themselves. However, because of the recent financial crisis prices are much lower there than in Canada.

Attending events like Social Media Day, wherever in the world you are, is often an eye-opening experience.  By engaging with people that are passionate about social media you’ll usually come away with a few nuggets of valuable information.

Happy Social Media Day everyone!

We’re very pleased and excited to announce the launch of the brand new Chromatica website. The new site embodies lots of the things we love in design – it’s clean, simple, easy to navigate and gives the images plenty of room to tell our story.

Feel free to explore the site and let us know what you think!

As part of the redesign we’re also launching our new blog. Here we’ll be sharing some of the things that inspire us as designers and giving you a peek into what makes us tick.

It’s important to review your website regularly to make sure it’s working as hard for you as it possibly can. The site you were so proud of a year or two ago might be starting to look a little dated, or you might have a host of new achievements your customers should be hearing about. If that’s the case, maybe it’s time to think about a refresh.

By starting a blog or including links to your social media sites you’re giving people more opportunities to connect with you and learn more about what you do. You can find Chromatica on Twitter and Facebook where we’ll be sharing some of our top design tips.

Here at Chromatica we eat, sleep and breathe design. It’s been great to get to work on our own site for a while and come up with something we’re very proud of. We hope you like it too!